Influencer marketing should not be measured by views or likes alone. Every campaign has
different objectives, so selecting KPIs that align with each objective is essential for determining whether the campaign delivered
real results.
5 Essential KPIs to Measure
1. Total Engagement
Measure total content interactions, including likes, comments, shares, and saves, to understand how actively audiences engage with
the content.
2. Total View
Measure total content views to evaluate campaign reach and awareness.
3. Likes / Comments / Shares / Saves
Break down each type of engagement to understand how audiences respond to the content.
4. Cost per Engagement (CPE)
Measure the cost of each engagement to assess how efficiently the campaign uses its budget.
5. Cost per View (CPV)
Measure the cost of each reach or view to compare campaign efficiency across reach and views.
There Is No Single Best KPI—Only the KPI That Best Fits the Objective
Good measurement is not about asking “Which number is highest?” It is about whether the KPI answers the campaign objective
that matters.
An awareness campaign may prioritize views and reach, while a campaign focused on
engagement or conversion should place greater emphasis on engagement and cost per result.
BBY Agency helps define the right KPIs and analyze results against each campaign’s objectives, so brands can
see clearly whether their investment delivered meaningful value.
